Ledgerly · 2025
KYC onboarding that stopped leaking applicants
A guided onboarding and review queue for a digital lending startup that was losing applicants between form and approval.
- more completions
- 38%
- median review
- 2.1d
- auditable steps
- 100%
Ledgerly had a working credit model and a form that felt like a tax return. Completions were the constraint, not underwriting.
We split the application, auto-saved progress, and made document upload resilient on mobile. Reviewers got a queue with the original file, the extracted fields, and a required human confirm.
Nothing ‘AI’ ships as a silent decision. Extraction proposes; a person accepts. That was a product requirement, not a slogan.
Challenge. Applicants dropped off on a 14-field form. Compliance reviewed cases in email, so nobody could see where files stalled.
Solution. We redesigned onboarding into four saveable steps, added a reviewer queue with audit events, and wired document extraction as a draft — never as a final decision.